Dr. Yoni Freedhoff, is an Associate Professor of Family Medicine at the University of Ottawa, and the medical director of the Bariatric Medical Institute, which provides non-surgical weight management care to patients with obesity. He is one of Canada’s most outspoken obesity experts and public health advocate. His book, The Diet Fix: Why Diets Fail and How to Make Yours Work, was a number one national bestseller, and his blog Weighty Matters, is widely visited with over 22,000,000 visits.